
On the tallest tower in Taiwan, Taipei 101, HSBC launched it’s tallest Wealth Centre with the majestic top view from above, this new center has demonstrated that HSBC Group’s commitment and resolve to continuously invest in the fastest ever developing and growing Taiwanese wealth management market.
Relocated from Dunnan Branch, this branch has been renamed to the 101 branch, where it is located on the 84th floor of the tower, the highest office building of the world-famous Taipei 101.
This branch has been upgraded to the Wealth Centre while adopting the group’s top-notch hardware and software facilities and decorations, the lobby presents a spacious and comfortable space with a modern design with a bright lighting which helps clients to overlook the ultimate high-altitude scenery while also enjoying HSBC’s tailor-made financial consulting services.

Kai Zhang, General Manager and Head of Wealth and Personal Banking for HSBC’s South and Southeast Asia, made a special trip to Taiwan to unveil this newly established 101 Branch. Zhang commented that HSBC is committed to expanding our wealth business in Asia, with Taiwan playing an important role in this growth. With us leveraging our global footprint and expertise across personal banking, wealth management and private banking, we are well positioned to serve our clients in Taiwan holistically, across all life stages and generations.
Adam Chen, President of HSBC Bank (Taiwan) Limited, commented that this year marks the 40th anniversary of HSBC’s first full-service branch opening in Taiwan. Since late 2022, several Wealth Centres have introduced across key cities to better serve our clients. The 101 Branch is the sixth flagship Wealth Centre in Taiwan, symbolizing commitment to helping clients achieve new heights in both their wealth and life—on par with the towering Taipei 101.
As the tallest Wealth Centre in the world, HSBC Taiwan’s 101 Branch is designed with a focus on financial inclusion, reflected in both its architecture and services. The service counters are set at two heights to accommodate wheelchair users.
All meeting rooms are equipped with hearing loops to assist clients with hearing loss, helping to eliminate background noise and enhance speech clarity.
In this specially designed space, clients can engage in detailed discussions with their relationship managers on topics such as wealth protection, children’s education, wealth growth, retirement, and legacy planning.

