The ASEAN OMO Smart Retail Portal will launch a new joint marketing campaign for Double 11, introducing an innovative 3D Virtual Store and Digital Coupon Platform developed under the Department of Commerce, Ministry of Economic Affairs program. Integrated with an AI image-text generation system by the Industrial Technology Research Institute (ITRI), this initiative leverages AIoT technology to accelerate digital transformation in the retail sector and promote the expansion of smart commerce across Asia.
Participating Brands and Countries
The event brings together a diverse lineup of retailers across multiple industries and countries, including:
- Malaysia: Shiranoe Fashion Group (Scholl, Everbest, Amori, MOODBOARD Genting Store)
- Thailand: Konjac specialist LIGUANG, rice snack brand Wide Faith Foods
- Singapore: Rosso Furniture Group, and cross-border café Blue Café
- Indonesia: Surya Jaya household goods retailer, and Pt Palu Mitra Utama supermarket chain.
In 2025, ITRI will further apply its AI image-text generation system to assist several Taiwanese brands in localizing their content into Japanese for entry into the Amazon Japan platform. Participating brands include Yude Trading (woodcrafts), Wuzu Studio Kinmen (handmade cultural goods), Legitus (outdoor products), I Sun Cool 4 (home goods), and D-MEN (lifestyle products)—showcasing the practical role of AI in international marketing.
During the event, the ASEAN OMO Smart Retail Portal (omoasean) will collaborate with news media and short-form video platforms for cross-channel promotion. Consumers can browse virtual stores freely—without VR headsets—for an immersive, in-store-like experience. Through the interactive “Treasure Hunt Mode”, shoppers can earn Double 11 exclusive digital coupons for instant online redemption or in-store use, realizing a truly Online-Merge-Offline (OMO) shopping experience.
This Double 11 event not only delivers a new level of interactive shopping for consumers but also helps businesses expand market reach, enhance visibility, and boost sales—marking a significant milestone in the evolution of smart retail.
The omoasean team stated that the Virtual Store and Digital Coupon Platform, combined with the AI image-text generation system, represent innovative solutions driving digital commerce advancement across Asia. Through AI and OMO integration, the platform empowers brands to strengthen digital marketing capabilities and foster cross-border retail collaborations, building a next-generation smart commerce ecosystem.
omoasean sincerely invites more overseas brands and retailers to join this transformative journey and explore the boundless potential of the OMO model in shaping the future of cross-border retail.
Interested partners are welcome to visit the ASEAN OMO Smart Retail Portal for more information. Dedicated representatives are available for consultation and collaboration.
